Dave Friedman is the man behind the signature tones of rock icons Eddie Van Halen, Steve Stevens and Jerry Cantrell. Dave has been building, modding and repairing amplifiers for many of the world’s biggest stars for the past 25 years. Friedman’s innovative designs and meticulous construction have made him legendary in the world of professional touring musicians while earning him a loyal clientele from all over the world. One of Friedman’s mainstays has been modifying amps to each player’s specific tonal palette, and to consult with other established amplifier companies to improve their own designs.

Friedman BE-100
Jim Marshall originally designed the British tube Plexi heads, famously used by legendary guitarists like Jimi Hendrix and Eric Clapton. Dave Friedman, an American innovator, enhanced these designs with his expertise in modifying Marshall Plexis, leading to the creation of the BE-100 hardware. This hardware, celebrated by artists like Alice in Chains, Pink, Bon Jovi, Billy Idol, The Cult, and Foo Fighters, is renowned for its applications in classic rock, hard rock, metal, punk, country, and blues.

Friedman Buxom Betty
Combine the vintage tube driven sound with the versatility of modern high-end amps - With the blessing of Dave Friedman himself, Buxom Betty has joined our guitar amp hall of fame. This is a stunning, hand-wired, single-channel amp, famous for its creamy clean American and crunchy British tones. Famously versatile this is also an excellent amp for blues, country and jazz musicians. You can shift from medium gain tones to snarling overdrive textures just by adjusting your guitar's volume control.

Friedman DS-40
Natively Yours! Iconic British Tube Sound from a Boutique Legend - If you are after that iconic guitar sound of the 60’s and 70’s, rest assured that the Dirty Shirley Amp will give you one hell of a tone! Influenced by the design of the Marshall JTM-45, the Friedman DS-40 delivers a rich sound that is reminiscent of the guitar work heard on early Led Zeppelin and ZZ Top records. The new Plugin Alliance version features 105 high end recording chains, a scalable user interface and a Recording Chain On/Off parameter. Now in all major native formats, take advantage of the vibrant tones made popular by the legendary British guitar amps used by the likes of Jimmy Page, Jerry Cantrell, Billy Gibbons and Eddie Van Halen.